The UNIC-concept is divided into four phases; Insights, Assessment, Growth and Commercialisation. This page will give an overview and show the effects regarding Growth. Please use the menu to navigate thru the phases.

See before you a hunting team – there are skilled hunters, with various guns and equipment, who all want to put down a good game. The hunting leader organizes the hunt – but he does not own the fallen game. Neither does the hunter who charged the game. It is shared in the team. If you are a large pack of hunters, you probably have support people to take care of the game, who also get rewarded of that fallen game.

Apply this to your organisation. Who is in charge? Who owns the resources? Who sets the visions and goals? Who rules the market? How much potential is there and do we need to re-implant new ideas for the future? Who is responsible for the Future?

The answers to these questions, among others, are essential for growing your intellectual capital. Through UNIC® you will access leading methods and techinques for growing your IC values.

If you cannot apply Intellectual Capital to the current business, you will have a difficult task to enhance future development, enhance market leadership with new business models, get speed going in the organisation with a still smiling staff.

Growing your Intellectual Capital is an absolute assumption for realizing your value creation, future earnings and national wealth.